Vinkretsen
For wine importers

Wine tastings have evolved. Paper scorecards haven't.

Vinkretsen replaces pen and paper with a modern tasting experience where every rating, comment and order of interest is captured automatically.

  • Guests receive a personal summary with every wine they tried
  • You see which wines engaged most — and which ones generated orders
  • Private import requests are created automatically when a guest wants to buy

So that every tasting leads to more than just empty bottles.

Book a walkthrough →

What you get

Every tasting becomes valuable data

  • Ratings & favourites

    See exactly which wines became the evening's favourites and how they were ranked by guests.

  • Comments & insights

    Collect comments and tasting notes automatically instead of trying to decipher handwritten scorecards.

  • Private import made easy

    Guests receive ready-made order forms and clear instructions immediately after the tasting.

  • Follow-up that actually works

    Get a summary of guest interest so no opportunity is missed.

How it works

From tasting to order in minutes

  1. 1

    Create the event

    Add your wines and share a QR code for the whole event or a unique QR code per wine.

  2. 2

    Guests taste

    Guests rate, comment and save favourites directly on their phones.

  3. 3

    Interest becomes action

    Those who want to order automatically receive instructions and a private import form.

  4. 4

    Get the report

    See results, favourite wines, comments and order interest immediately after the event.

More than a wine tasting

Every event gives you valuable insights into which wines engaged most, which guests want to know more, and which products generated the most interest.

Perfect for producer visits, customer tastings, wine fairs and private import campaigns.

Perfect for

  • Producer visits
  • Customer tastings
  • Wine fairs
  • Wine club evenings
  • Private import events

FAQ

Questions & answers

Consent & data ownership

You own all data from your own tastings — ratings, comments, favourites and order interest belong to you. Vinkretsen stores the data securely but never shares it with other importers or third parties.
Never. Your guests' ratings, comments and order interest are strictly tied to your profile and your tastings. No other importer sees your data.
Vinkretsen is built for the Swedish market and fully complies with GDPR. Guests actively consent before submitting data, and you as an importer can always export or delete your data on request.

QR codes & tasting format

You can create a unique QR code per wine or one shared QR code for the whole event. Guests scan with their phone — no account needed — and can immediately rate, comment and mark favourites. Everything is saved automatically and linked to your tasting.
No. Everything works directly in the mobile browser. Guests scan the QR code and are up and running in seconds — no registration needed to participate.
Every guest who opted in to receive a summary gets a personal email with all the wines they tried, their own ratings and comments, plus information on how to order the wines they marked as favourites.

Private import & orders

When a guest marks interest in ordering a wine, a ready-made private import form is generated automatically with instructions on how to order via Systembolaget. You receive a copy of every order interest directly in your report.
Vinkretsen does not handle the purchase itself — that happens via Systembolaget as normal. What we do is simplify the entire journey: from interest to the right form to clear instructions, so more guests actually complete the order.
Private import forms always include the wine's article number and producer information. If the wine is temporarily out of stock, the guest can monitor it via Systembolaget's watchlist service — we include that link automatically.

Reports & insights

As soon as the tasting ends you receive a report with: average rating per wine, number of favourites, all comments and tasting notes, and a list of guests who expressed interest in private import.
Yes. All tasting data can be exported as CSV directly from your dashboard — perfect for importing into your own CRM or follow-up systems.

Practical

We handle the entire onboarding for you. Your account is set up with your wines, logo and company information — all you need to do is invite your team members and you are ready to go. Contact us to get started.
Yes, for paid consumer tastings you set the price yourself. For internal tastings and events without ticket sales the platform is free. Contact us for pricing information.
You can export all your data at any time. Upon termination you have 30 days to download everything before the account is closed. We never delete data without your consent.

Private home tastings

Consumers can create their own wine tastings at home with friends — with questions, scoring and a fun competition about who has the best palate. Wines are chosen from the same catalogue that you as importers use, meaning your wines can appear on dinner tables across Sweden every weekend.
When consumers choose your wines for their home tastings they rate and comment on them in the app. You get aggregated insight into how your wines are experienced by real consumers in real drinking situations — without you having to organise a single event.
You see aggregated ratings and favourites for your wines from all tastings on the platform — both your own events and private home tastings. No individual consumer data is shared without consent.
Consumers can let our sommelier suggest wines based on budget and taste, search among thousands of wines from Swedish importers, or choose from their own wine cellar. All wines are verified and available at Systembolaget.

Bring your wines to Sweden's most engaged wine audience.

A 20-minute walkthrough is enough to see whether Vinkretsen fits your team.

Prefer to look around first? Use our contact form.