Vinkretsen
Wine glasses and tasting notes on a table during a host-led wine tasting.
For wine importers

From wine tasting to commercial insight.

Vinkretsen turns every tasting — from an intimate customer evening to an exhibition with thousands of visitors — into measurable data on what sells, what engages, and which wines your producers should double down on.

  • Commercial report per tasting: ratings, favourites, comments and order intent — ready to export to your producers
  • Scales from 10 guests to exhibitions with thousands — unique QR per wine, self-guided exhibition mode and real-time check-in
  • Private import requests generate automatically — and aggregated market data is collected across every tasting on the platform

So every tasting gives you — and your producers — hard evidence of what the Swedish market actually thinks.

Book a walkthrough →

What you get

Every tasting becomes commercial data

  • Commercial tasting analytics

    Per-wine ratings, favourites and comment sentiment — the report your sales team can bring straight to the producer.

  • Built for exhibition scale

    Self-guided exhibition mode, unique QR per wine and real-time check-in handles anything from 10 guests to thousands.

  • Producer-ready data

    Show your producers exactly how Swedish consumers rank their wines vs. the competition — aggregated across every tasting on the platform.

  • Private import made easy

    Guests get a ready-made order form the moment they mark a favourite, and you get every lead delivered to your dashboard.

  • Follow-up that actually works

    Structured lead lists, taster type (private / professional) and ex-VAT pricing for trade — so no opportunity slips through.

  • Zero paper, zero handwriting

    Comments and tasting notes are captured cleanly in the app instead of on scorecards no one can decipher afterwards.

How it works

From tasting to order in minutes

  1. 1

    Create the event

    Add your wines and share a QR code for the whole event or a unique QR code per wine.

  2. 2

    Guests taste

    Guests rate, comment and save favourites directly on their phones.

  3. 3

    Interest becomes action

    Those who want to order automatically receive instructions and a private import form.

  4. 4

    Get the report

    See results, favourite wines, comments and order interest immediately after the event.

More than a wine tasting

Every event becomes a live market study: which wines engaged most, which price points converted, which guests want to buy, and how your portfolio actually stacks up against everything else being poured on the platform.

From intimate producer visits and trade tastings to full-scale exhibitions and consumer fairs — with data you can send straight back to the producer the day after.

Perfect for

  • Producer visits
  • Trade & customer tastings
  • Wine fairs & exhibitions
  • Wine club evenings
  • Private import campaigns
  • Producer market feedback

FAQ

Questions & answers

Consent & data ownership

You own all data from your own tastings — ratings, comments, favourites and order interest belong to you. Vinkretsen stores the data securely but never shares it with other importers or third parties.
Never. Your guests' ratings, comments and order interest are strictly tied to your profile and your tastings. No other importer sees your data.
Vinkretsen is built for the Swedish market and fully complies with GDPR. Guests actively consent before submitting data, and you as an importer can always export or delete your data on request.

QR codes & tasting format

You can create a unique QR code per wine or one shared QR code for the whole event. Guests scan with their phone — no account needed — and can immediately rate, comment and mark favourites. Everything is saved automatically and linked to your tasting.
No. Everything works directly in the mobile browser. Guests scan the QR code and are up and running in seconds — no registration needed to participate.
Every guest who opted in to receive a summary gets a personal email with all the wines they tried, their own ratings and comments, plus information on how to order the wines they marked as favourites.

Private import & orders

When a guest marks interest in ordering a wine, a ready-made private import form is generated automatically with instructions on how to order via Systembolaget. You receive a copy of every order interest directly in your report.
Vinkretsen does not handle the purchase itself — that happens via Systembolaget as normal. What we do is simplify the entire journey: from interest to the right form to clear instructions, so more guests actually complete the order.
Private import forms always include the wine's article number and producer information. If the wine is temporarily out of stock, the guest can monitor it via Systembolaget's watchlist service — we include that link automatically.

Reports & insights

As soon as the tasting ends you receive a report with: average rating per wine, number of favourites, all comments and tasting notes, and a list of guests who expressed interest in private import.
Yes. All tasting data can be exported as CSV directly from your dashboard — perfect for importing into your own CRM or follow-up systems.

Practical

We handle the entire onboarding for you. Your account is set up with your wines, logo and company information — all you need to do is invite your team members and you are ready to go. Contact us to get started.
Yes, for paid consumer tastings you set the price yourself. For internal tastings and events without ticket sales the platform is free. Contact us for pricing information.
You can export all your data at any time. Upon termination you have 30 days to download everything before the account is closed. We never delete data without your consent.

Bring your wines to Sweden's most engaged wine audience.

A 20-minute walkthrough is enough to see whether Vinkretsen fits your team.

Prefer to look around first? Use our contact form.