Vinkretsen presents
Winelympic Games
Sweden's most entertaining wine competition
Gather your team, challenge other wine lovers and fight for a place in the grand final.
The concept
Wine importers host online tasting events where teams compete head-to-head. The top teams from each qualifier advance to a live in-person grand final — Vinkretsen's annual flagship event.
Qualification rounds
- 10–12 importers each host one online tasting over 4–6 weeks
- Team-based gameplay using the Classic Quiz format
- The top 2 teams per importer event qualify for the final
- Importers get visibility and audience engagement
The grand final
- Live in-person event
- One wine per importer — around 10 wines in total
- Blind tasting format — guess grape, region, country and style
- Classic quiz questions between rounds
- A final tasting moment before locking in answers
- Responsible tasting encouraged (spitting, water, food)
The prizes
1st place
2nd place
3rd place
Prize examples: vineyard tour, private masterclass, wine education, premium glassware, restaurant experiences, cellar tools.
Why it works
For participants
Fun, competitive, social — and a way to discover new wines.
For importers
Exposure, engagement and measurable interest from a qualified audience.
For Vinkretsen
A recurring flagship event that drives return visits and importer partnerships.
Want to join?
Leave your details and we'll be in touch when the next season starts.
Vinkretsen does not sell alcohol. Drink responsibly. For persons over 25 only.